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Publisher: comScore


Result 181 - 200 of about 317

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly
Monday, July 18, 2011, 19:29:24 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from the previous year, driven in large part by the increase in smartphone adoption.
author: comScore
publisher: comScore

comScore Releases June 2011 U.S. Online Video Rankings
Friday, July 15, 2011, 15:14:21 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.
author: comScore
publisher: comScore

In New Zealand, Females Spend Significantly More Time Social Networking than Males
Wednesday, July 13, 2011, 23:44:12 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New Zealand, accounting for 1 of every 5 minutes spent online in May. The study also found that females spent more time on social networking sites )5.4 hours per month( than males )3.7 hours per month(.
author: comScore
publisher: comScore

comScore Releases June 2011 U.S. Search Engine Rankings
Wednesday, July 13, 2011, 20:28:56 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.
author: comScore
publisher: comScore

comScore Smart Lift Attribution Modelâ„¢ Brings the Science of Attribution to Brand Measurement
Wednesday, July 13, 2011, 18:39:47 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of the comScore Smart Lift Attribution Modelâ„¢, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing mix modeling techniques, accurately allocates display ad campaign performance by publisher or publisher type, demographic groups, interest segments,
author: comScore
publisher: comScore

comScore Releases May 2011 Australian Online Video Rankings
Tuesday, July 12, 2011, 22:37:59 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to more than 8.6 million viewers in Australia during the month,
author: comScore
publisher: comScore

comScore and Intomart GfK Selected by STIR to Provide Internet Audience Measurement in the Netherlands
Friday, July 8, 2011, 08:04:52 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced that JIC STIR has signed a Letter of Intent to award a three and a half year contract to comScore and Intomart GfK, to be the official source of record for internet audience measurement in the Netherlands. Inaugural data for the Dutch market will be made available in early 2012.
author: comScore
publisher: comScore

comScore Releases Overview of European Internet Usage for May 2011
Wednesday, July 6, 2011, 11:41:12 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 24.2 hours per person. This study draws its data from comScore's research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands,
author: comScore
publisher: comScore

comScore Reports May 2011 U.S. Mobile Subscriber Market Share
Tuesday, July 5, 2011, 19:24:09 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google Android led among smartphone platforms with 38.1 percent market share.
author: comScore
publisher: comScore

comScore Introduces Device Essentialsâ„¢ in Latin America
Monday, July 4, 2011, 14:43:06 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of Device Essentialsâ„¢, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore's global Unified Digital Measurementâ„¢ )UDM( data, which utilizes census-level information from tagged web page content,
author: comScore
publisher: comScore

comScore Introduces Digital Analytixâ„¢ in Latin America, Providing an Evolution in Web Analytics to the Market
Friday, July 1, 2011, 16:55:10 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today introduced comScore Digital Analytixâ„¢ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth forensic research on site-level activity through this highly agile and flexible data analysis architecture. Powered by the proprietary comScore Atomixâ„¢ technology,
author: comScore
publisher: comScore

comScore Launches Online Video Measurement Service in Russia
Thursday, June 30, 2011, 08:37:12 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since been launched in numerous markets around the world including the United Kingdom, France, Germany, Italy, Spain and Turkey.
author: comScore
publisher: comScore

Google Android Leads Acceleration in Smartphone Adoption in Japan
Thursday, June 30, 2011, 06:28:34 GMT by comScore
comScore Japan KK, a wholly owned subsidiary of comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan.
author: comScore
publisher: comScore

comScore Introduces Device Essentialsâ„¢ for Measuring Digital Traffic from All Devices, Enabling Optimization of Marketing Strategies and Customer Experience
Thursday, June 23, 2011, 14:24:27 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the launch of Device Essentialsâ„¢, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore's global Unified Digital Measurementâ„¢ )UDM( data, which utilizes census-level information from tagged web page content,
author: comScore
publisher: comScore

GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage
Wednesday, June 22, 2011, 09:04:56 GMT by comScore
The GSMA and comScore, Inc. )NASDAQ: SCOR(, in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics )MMM( application key measurements report reveals that nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.
author: comScore
publisher: comScore

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2011
Monday, June 20, 2011, 15:40:55 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for May 2011 based on data from the comScore Media Metrix service. Mother's Day prompted sons and daughters nationwide to shop for bouquets and other gifts on Flowers/Gifts/Greetings sites, as well as send loving e-cards. As the summer months neared, Americans looked ahead to book travel plans at Car Rental sites.
author: comScore
publisher: comScore

comScore Releases May 2011 U.S. Online Video Rankings
Friday, June 17, 2011, 14:54:48 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month.
author: comScore
publisher: comScore

comScore and GfK MRI Announce Collaboration on Product Offering that Combines U.S. Print Readership and Online Behavior Using Fused Database
Thursday, June 16, 2011, 17:10:46 GMT by comScore
comScore, Inc. )NASDAQ: SCOR( and GfK MRI today announced a partnership to develop a new product offering that links Americans' online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion.
author: comScore
publisher: comScore

comScore Releases First Public Report on Web Usage in Peru, Expanding Coverage of Latin American Market
Wednesday, June 15, 2011, 17:49:58 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix. The study found that Google Sites ranked as the most-visited destination in April 2011, reaching 97 percent of all home and work Internet users in Peru, followed by Microsoft Sites and Facebook.com.
author: comScore
publisher: comScore

Germany Leads Europe in Online Video Viewing
Tuesday, June 14, 2011, 09:46:56 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix )France, Germany, Italy, Russia, Spain, Turkey and UK(.
author: comScore
publisher: comScore

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