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Publisher: comScore


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comScore Releases March 2012 U.S. Online Video Rankings
Thursday, April 19, 2012, 19:54:15 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.
author: comScore
publisher: comScore

Smart Travel: Majority of Smartphone Owners Now Access Travel Information on their Devices
Wednesday, April 18, 2012, 19:59:06 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel or hotel reservations.
author: comScore
publisher: comScore

comScore Announces Date for First Quarter 2012 Financial Results
Wednesday, April 18, 2012, 12:22:14 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced it will report its first quarter 2012 financial results after U.S. financial markets close on Wednesday, May 2, 2012. In conjunction with this announcement, management will host a conference call and webcast on Wednesday, May 2 at 5:00 p.m. )ET( to discuss the Company's financial results.
author: comScore
publisher: comScore

comScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups
Tuesday, April 17, 2012, 14:08:25 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0â„¢, comScore's next-generation audience-segmentation tool. As one of the third-party segmentation schemes now offered in Segment Metrix 2.0,
author: comScore
publisher: comScore

Nearly Half of European Online Audience Visit Sports Sites
Thursday, April 12, 2012, 10:12:18 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites,
author: comScore
publisher: comScore

comScore Releases March 2012 U.S. Search Engine Rankings
Wednesday, April 11, 2012, 20:52:17 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted.
author: comScore
publisher: comScore

Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence
Thursday, April 5, 2012, 14:45:12 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore's permission-based panel of one million U.S. online persons and survey data from more than one hundred pharmaceutical studies,
author: comScore
publisher: comScore

UKOM Appoints comScore as Official 2013 Partner for UK Online Audience Measurement
Wednesday, April 4, 2012, 15:25:51 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced that UKOM, the leading voice for online audience measurement for advertisers, media agencies and online media owners in the UK, has signed an agreement confirming comScore as the new partner for online media measurement in the UK market as of 2013.
author: comScore
publisher: comScore

comScore Reports February 2012 U.S. Mobile Subscriber Market Share
Tuesday, April 3, 2012, 16:56:51 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to grow its share in the U.S. smartphone market,
author: comScore
publisher: comScore

comScore Announces Availability of Online Audience Measurement Services for Thailand
Monday, April 2, 2012, 23:39:54 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online activity in Thailand, accounting for 29.8 percent of total time spent online in February,
author: comScore
publisher: comScore

iPhones Have Significantly Higher Rates of Wi-Fi Utilization than Android Phones in the U.S. and U.K.
Monday, April 2, 2012, 17:47:48 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released an analysis of mobile and Wi-Fi Internet usage on smartphones in the United States and United Kingdom. Based on census-level behavioral data from comScore Device Essentials, the report studied the share of unique smartphones connecting to operator and Wi-Fi networks to provide insight into Internet connection patterns across markets. Among its findings,
author: comScore
publisher: comScore

comScore Introduces Innovation to Validate Online Campaign Delivery in the UK
Thursday, March 29, 2012, 08:18:54 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentialsâ„¢ )vCE( product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.
author: comScore
publisher: comScore

comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness
Wednesday, March 28, 2012, 18:39:19 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns.
author: comScore
publisher: comScore

comScore Releases Full Results of vCEâ„¢ Charter Study Involving 12 Leading U.S. Advertisers
Monday, March 26, 2012, 13:22:56 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy.
author: comScore
publisher: comScore

March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament
Friday, March 23, 2012, 14:46:49 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentialsâ„¢. The study, which analyzed browser-based )i.e. non-app( page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access - computer,
author: comScore
publisher: comScore

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year
Thursday, March 22, 2012, 11:10:48 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets )France, Germany, Italy, Spain and the United Kingdom( using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year.
author: comScore
publisher: comScore

comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2012
Wednesday, March 21, 2012, 18:41:50 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2012 based on data from the comScore Media Metrix service. Valentine's Day had Americans searching the web for flowers, jewelry and just the right e-card for their loved ones. The highly anticipated Super Bowl XLVI drove traffic to a few key advertisers' websites,
author: comScore
publisher: comScore

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America
Wednesday, March 21, 2012, 15:16:23 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its annual report on Latin America's key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.
author: comScore
publisher: comScore

Brazil's Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth
Monday, March 19, 2012, 20:19:24 GMT by comScore
comScore, Inc. )NASDAQ: SCOR(, a leader in measuring the digital world, today released its annual report on Brazil's key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.
author: comScore
publisher: comScore

Forbes Leads the First Wave of Publishers to Adopt comScore validated Campaign Essentialsâ„¢ )vCE(
Monday, March 19, 2012, 20:19:24 GMT by comScore
Forbes Media and comScore, Inc. )NASDAQ: SCOR( today announced an agreement to implement viewable impression measurement across all display ad campaigns appearing on Forbes.com as part of its validated Brand Increase Guarantee )vBIG( program. This innovative offering from Forbes leverages comScore validated Campaign Essentialsâ„¢ )vCE( to validate that ad impressions delivered as part of an advertiser's vBIG program are in-view,
author: comScore
publisher: comScore

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