that social media advertising spend will increase this year. But what really excites social media advertisers? Word-of-mouth marketing? Strengthening the brand? What are the challenges? Identifying the right audience in the noise? Or the dreaded question every CEO will ask: What is the return-on-investment? Ultimately, these questions make us always wonder: is social media marketing ...

With over 100 million users, LinkedIn proved itself as a business-to-business community that's more than just a pile of resume. In fact, it became a successful social media platform for business professionals, providing opportunity for companies to generate lead. Thus, it's important to know how businesses can advertise on the B2B social network

a new social advertising solution I am pretty excited about. Were calling it People Powered Stories (PPS) . With it, advertisers can incorporate real peoples ratings and reviews about their products within a rich brand ad. The solution will be available next month and we believe it will give marketers the ability to create ads that tell powerful stories and create brand ...

and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your ...

During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views with mobile advertising.

global Microsoft Advertising Story Awards announcement blog, we wanted to let folks in the UK know a bit more about this competition and most importantly whats in it for you! To recap, Microsoft Advertising is inviting brand marketers, advertising agencies and creative agencies in the UK to submit their most creative and innovative ideas to help drive a brand or nonprofit ...

this, Microsoft Advertising and Toyota have returned for a third season of MSN's hit series, " Appetite for Life " this time turning to America's Deep South - a region that is known for its lively people, great food, and culinary contributions. Unfortunately, recent natural disasters have created difficult economic circumstances for the region but, with the help of host ...

group, Microsoft Advertising for Small Business ...

a new social advertising solution I am pretty excited about. Were calling it People Powered Stories (PPS) . With it, advertisers can incorporate real peoples ratings and reviews about their products within a rich brand ad. The solution will be available next month and we believe it will give marketers the ability to create ads that tell powerful stories and create brand ...

launched Microsoft Advertising for Small Business LinkedIn group . Were here to ...