One large issue when running a business on or offline is training staff. The main issue that arises is whether you feel comfortable training your future competition. This is especially true in a service or consultancy based vertical, such as internet marketing. In the end, a well trained staff is an asset, and you cannot control whether your employees become

Posted by randfish My good friend, Aaron Kahlow , posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked: If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous (given that there's no additional

SEOptimise will be at the Online Marketing Show this week at Olympia in London, so make sure you come and visit our stand. The exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK's top online marketing events. Plus you can still buy entrance passes at the show and follow the event on the official @OMS09 Twitter

Rand Fishkin wrote a great blog post in answer to this question posed by someone, "If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?" First off, Rand and I both agree that's a ridiculous question, but it's useful in that it opens up a philosophical jar of worms that most search

Here's an interest post on Marketing Pilgrim about things you should learn if you are going to be an Internet marketer. And I agree with them. But where's the SEO? Let's run down the list: Fake it like Meg Ryan in When Harry Met Sally Be persistent and focus, focus, focus Get hyped up and know that people LIE! - a lot Never stop learning Build the

How agile is your marketing?  Do you have layer upon layer of approval processes, committees, lawyers, and executives who need to sign off on every piece of external communication before it goes out? If yes, your business is structured for a pre-Internet world, and unfortunately this means you will always be at a disadvantage compared to agile competitors

Google Webmaster Central blog has a great blog post on Web 2.0 spam and what webmasters can do to prevent of cut down on the number of instances that they are attacked by it. Nefarious Internet marketers like to use fake social media accounts to send spam to unsuspecting people. Evidently, it works. Are they using your site? They could be. And if you get a

Thanks to everyone who took part in last week's is social media future proof online poll, we received a great response and the results are now in! We have published all results below, along with any comments and our own conclusions for each question. If you are reading this in an RSS reader or email please click through to view online. Question 1) Which

Marketing strategies from the Social Networking Conference Good social media marketing always blurs the lines a bit between the personal and the professional. But the lines seemed extra blurry at the Social Networking Conference we attended in Los Angeles which, it turns out, is also the iDate 2009 Internet Dating Conference. Never mind the discomfort of

Pandia discusses the role of search engine rankings in online marketing and reviews a new tool that helps you keep track of your own results. There used to be a time when a number one position in the search engines was considered the highway to online marketing heaven. More people used to click on the three top positions than all the others combined. Mixing