at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive a top notch education at an unbeatable price. I would like to share some of my experience to give other marketers interested ...

the annual Online Marketing Summit conference where I'll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you'll know my definition of optimization is a bit different that traditional SEO. My post last Thursday " Are You Optimized ?" touched on this. The competition for attendance during the breakout sessions ...

days of Mad Men marketing are long over. Whether you are ready to admit it or not, very few consumers want to listen to your marketing messages when you are ready to sell. These days, active consumers have taken the buying process into their hands, using search engines, peer review sites, blogs and social networking sites to create their own buying experience based on what they need ...

adaptable? Is your marketing optimized? I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It's been around for about 15 years or so and in just the past few ...

with online marketing tools and wanted to share those with you. Online Marketing CRM Integration Using CRM tools, like Workbooks [...] Follow SEJ on Twitter ...

interesting. Via Marketing Land. The Online Marketplace is Competitive: Tips to Help You Meet the Challenge: "The Top 51 stats for Generation Y marketers" How can marketers tap into this gadget-savvy, brand-aware demographic? The following statistics, taken from four recent reports listed below, provide an insight into the complex world of 13-24 year-olds. Via The Next Web . "5 ...

Your Social Media Marketing Partner and How to Hire Your SEO Partner . It's very difficult for small and mid-size firms to select the right interactive marketing agency " as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. The best way to prevent agency angst is to select the ...

has, tracking marketing response is key to improving the overall performance of ...

optimization and marketing . Google Revamps Submit Content Page SE Land: Google has updated their URL submission tool page and redesigned their Submit Your Content page . 7 Tips for Landing Page Greatness SE Watch: Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, ...

wonder why content marketing works so well for some businesses ' and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build the business? " Content is king " has been an online cliché for years now, but it's not true. It's never been true. Content all by itself " even terrific content " is just ...