$10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certain elements of PPC can actually enhance your SEO. Keyword Research The nice thing about launching a PPC campaign is that you can ...

PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC ...

or may not mean for PPC and SEO: Interest-based targeting may improve. Currently Google uses DoubleClick cookies to place users into interest categories based on the sites they visit - you can see what Google thinks you like here . The changes mean Google could infer interests from searches or Google+ activity as well, which should improve accuracy. Demographics targeting might ...

optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional ...

tips to make your PPC campaign stand out from the ...

in annualized PPC spend, about 1.5 percent of Google's total ad ...

Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.

If youre a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I wont try...( read more

Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.