to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a poll of @TopRank Twitter followers to get ...

of the "Top 50 Social Media Power Influencers". The list is comprised of social writers whose networks are most active and identifiable. This is not the same as having millions ...

is using a popular social network to keep in touch with members in his community. Scott Mills is using the popular site Foursquare.com and he encourages other public servants to do the same. Scott feels social ...

(ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the foundation of a social media strategy, calculating actual ROI can be a circuitous and inexact [...] Follow SEJ on Twitter ...

to dive into social media platforms. But before you jump into the water, you need to ask yourself 'do you really understand social media?' Please don't tell me "it's basically registering on twitter or create a Facebook page." No, it's definitely not. Although they [...] Follow SEJ on Twitter ...

larger your social media following, the greater your potential reach online. It's this statement that leads so many businesses to work to increase the number of fans and followers they have. Having a large social media following is only part of the equation though. The other part is making sure those followers are active; [...] Follow SEJ on Twitter ...

biggest, one-day, social media event of the year. Last year, during the final minutes of the game, fans posted 4,064 Tweets per second . This broke the sporting record which had been held by the World Cup, but it didn't break the all-time record of 6,939 TPS. That happened the moment Japan welcomed in the new year. Still, I believe that this year's Super Bowl will trump all ...

now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results. To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn't pay the bills. ...

the importance of social networking in marketing. That's why they've dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the Social Web: Insights for Users, Brands and Retailers . The first part is available right now (it's free) and right off the bat you'll find this little gem. Comparing social media to high school ...

Twitter One thing social media copywriters should never do 9 productive social media hacks A reminder of the power of the original social media If you just can't wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter . It's painless. Really. // 9 Social Media Hacks You Need to ...