For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format.

Posted by randfish The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are tempted to dive into the details before answering the bigger questions, like who their customers are, how those customers make purchase decisions, where their potential users are on the web,

Dramatic expandable billboard ad grabs viewers' attention with a rapid-fire preview and a movie ticket lookup Since 1966, the classic Star Trek saga has boldly gone into new intergalactic territories. To kick off the newest Star Trek movie, "Into Darkness," Paramount put a new spin on a classic digital ad format by splashing an attention-grabbing .

Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities.

This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd,

Matts Cutts says that just about every SEO needs to watch this video. Don't believe us? Here you go. Pretty much every SEO should watch this video: goo.gl/K0CPE (unless you prefer surprises) Matt Cutts (@mattcutts) May 13, 2013 We know a few readers might fall into that category, so here you go.

There's no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That's why we've compiled seven creative tactics for attracting and building links that don't get mentioned all too often, but are very powerful.

Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness.

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don't.

by Brian Dean Be sure and visit our small business news site.

Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google's strict local algorithm, which takes into account several factors. Long gone are the days where you could build a large amount of links and expect your local business to rank on the first page.

by Mike Moran SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you'd be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales.

Buffer It's not uncommon in today's SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller .

Everyone in SEO is talking about it'a new Penguin update is on the way and it is rumored that it will make last April's ruthless Penguin update look like child's play. People are running scared, wondering if their site, and business, will be slammed like so many others were last year. In this article I .

Be honest, how many times have you said to yourself "Oh, let me just check this one thing in Google Analytics" or "I've got a little time, let's see what's going on with Facebook" and an hour later you look at the clock and realize that you've got nothing to really show for your time. .