Pay per click advertising and display advertising are like two legs of a three-legged step stool (the fourth leg is SEO). You really need all three legs to stand up and stay balanced. PPC can be used to brand your business and I highly recommend it, but display advertising also has its advantages.

Feedburner is about to lose its identity, or at least, its look and feel as it migrates across to a typical Google look and feel including using your Google details to log in. According to the Feedburner blog , you wont see many changes to start with but you will be managing your feeds through your Google account (if you have one). The blog also reports: Following on the footsteps of this account migration,

Conferences are a big part of TopRank's marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days: 05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?

We'll be performing routine system maintenance on Saturday, May 17 from approximately 10:00am to 2:00pm PST. You won't be able to access AdWords or the API during this time frame, but your ads will continue to run as normal. Cheers, -Jeffrey Posnick,

Don't you wish you could get more information from those that fill out your web site's contact form? How did you find us? What search engine did you use? Where are you?!? Over the past few weeks I've been testing the appropriately named " Best Contact Form "-appropriate, because it is the best contact form I've ever used! OK, all the basics are there-name, email, captcha,

Microsoft decided to walk on the Yahoo! deal . After the sharp Yahoo! stock decline Monday, expect many shareholder lawsuits. The press release contained the following open letter to Jerry Yang. Dear Jerry: After over three months,

Posted by kung_fu_mike 5-8%. It doesn't sound like a huge amount of most things. What if I told you it was 5-8% of the visitors to your site? Would you be more interested then? What if I told you it was 5-8% of the visitors you coveted the most. The visitors you spent the most time worrying about. The most energy on.

Microsoft announced its plan to withdraw its proposal to acquire Yahoo! today. This is a strange, and somewhat unexpected turn of events in the ongoing Microhoo saga. In a letter Microsoft CEO Steve Ballmer stated : "We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo!

Just when it seemed the twain might soon be making their way down the aisle, arm-in-arm, the mere spectre of Google is enough to call of the nuptials: Mashable has the goods,

While on the subject of Microsoft, Live Search has undergone a revamp with several new features added that enable users too both research and find deals on products. The above screen shot shows the results of a typical search. These results include both negative and positive feedback that has been left.

Few days back there was an article at SEJ on Relona , a search technology start-up which used unique technology to add more relevance to results from major search engines like Yahoo, MSN Live and Ask.com. Kumar Ramanathan,

With the launch of the new browse experience for News ( http://news.live.com ), we now bring you the most relevant stories of the day bucketed in categories, such as top stories, local news, and business. At the same time,

Microsoft has announced an update to their Live Maps and Virtual Earth 3D. There are 11 major updates including: 1. Export your Collection to Your Navigation/GPS device. 2. Improved 3D cities . 3. 3D modeling with 3DVIA 4. Labels for Birds Eye imagery 5. 1-Click Directions (Party Maps) 6.

by Scott Buresh Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results.

A few months ago we announced two new features to MSNBot to reduce the burden of crawling on your website. These were part of a series of improvements we're making to our crawler during the Spring to increase the freshness and breadth of content in our index. As part of these latest improvements,