Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below.

As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year! Yahoo! searches this week for " Indianapolis Super Bowl 2012 " are up 1,743%. Who Will Win? If online searches were an indicator of who might win this year's Super Bowl,

What if the entire business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you'd find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual "blogging is dead" claim is so dumb. Even if it were true,

Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own - and this is almost what Google does when it comes to global mobile search. According to Statcounter , Google delivers a staggering 97% of all mobile searches worldwide today. The reliability can be questioned,

Britain could be seeing faster Internet coming their way courtesy of BT. The Telegraph is reporting that BT has concluded a trial run in Cornwall that offered high-speed fiber broadband to any home or business.

The largest snowflake ever observed in the world supposedly appeared 125 years ago today in Fort Keogh, Montana. A Google Doodle today prominently features a giant snowflake and leads searchers to discover more about this Guinness World record.

Posted by Ethan Lyon This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

We asked, now we answer: Google's new Privacy Policy will not force you into accepting any vampiric habits of Google to vulture information from you for the purpose of advertisements. If you don't want them to.

Over at VentureBeat , Rocky Agrawal is outraged at Google for being "intellectually dishonest" regarding the user engagement the company is seeing in its Google+ social network. As I noted Saturday , Google CEO Larry Page counted 90 million Google+ accounts, but declined to say how frequently users were accessing +,

After a year's delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.

Ah, Twitter. The tool of revolutions. Did you know it today was Squirrel Appreciation Day? If not, you must not be on Twitter. If you were, you'd surely have noticed some tweets around this trending topic.

The largest snowflake ever observed in the world supposedly appeared 125 years ago today in Fort Keogh, Montana. A Google Doodle today prominently features a giant snowflake and leads searchers to discover more about this Guinness World record.

Meet Customer 2.0a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In todays wired business landscape, customers can use the power of the internet, specifically social media and consumer reviews,

Posted by Ethan Lyon This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven't made up your mind what exactly you want to change in the coming year,