Latest SEO News


It's 2017. is seo copywriting training still needed?
Seo Copywriting - 6 days ago

Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere? That strategy may put your company at a competitive disadvantage. Conductor recently reported that half of all content jobs require some SEO skills.

How to write better content for a mobile workforce
Search Engine Guide - 6 days ago

by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals,

What cmos need to know about data informed content marketing
Online Marketing Blog - 6 days ago

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report,

Broad vs. niche content: how to find the right content marketing balance
Online Marketing Blog - 6 days ago

" 'Cause whether you're high or low, you gotta tip on the tightrope." -Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good.

Online marketing news: netflix teaches b2b, email benchmarks & facebook is a copycat
Online Marketing Blog - 6 days ago

What B2B marketers can learn from Netflix [Infographic] What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that's packaged for consumption when your prospects are ready.

Close variants now connects more people with what they're looking for
Inside AdWords - 6 days ago

From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult-and many advertisers agree.

Searchcap: google warrant, ppc teams & amp
Search Engine Land - 6 days ago

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, PPC teams & AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google to further dilute exact match in adwords; will ignore word order & function words
Search Engine Land - 6 days ago

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Dmoz has officially closed after nearly 19 years of humans trying to organize the web
Search Engine Land - 6 days ago

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google classroom: now open to even more learners
Google Enterprise - 6 days ago

When you picture a "typical" classroom, what do you see? A chalkboard, desks in neat rows, and kids with backpacks? In today's world, we know that learning can happen almost anywhere, both in and outside of school. A kitchen table might be the go-to desk for a homeschooled student,

See our latest data center murals
Google Enterprise - 6 days ago

Last May, we announced the Data Center Mural Project , a partnership with artists to bring a bit of the magic from the inside of our data centers to the outside.

Google cloud partner awards: recognizing customer success and solution innovation
Google Enterprise - 6 days ago

Last week at Google Cloud Next '17, we recognized 12 partners for their strong customer success and solution innovation over the past year. These partners"our 2016 Global Partner Award winners"exemplify the dedication, expertise and innovation that our customers count on.


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