Publisher: Search Engine Watch Blog

Result 101 - 120 of about 663

Why you may need to be aware of booby traps when hiring a new SEO
Thursday, June 30, 2016, 15:33:42 GMT by joshuaballard
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your investment. The industry as a whole has a simple paradox that it must deal with, if they do their job properly,
author: joshuaballard
publisher: Search Engine Watch Blog

Google's Joris Merks on the importance of leadership for digital transformation
Wednesday, June 29, 2016, 14:59:43 GMT by Graham Charlton
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He'll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company. Can you tell us a little about your role at Google? I am EMEA Head of Curriculum design in the Google Digital Academy team.
author: Graham Charlton
publisher: Search Engine Watch Blog

Which kinds of links are most valuable for high rankings?
Wednesday, June 29, 2016, 14:29:32 GMT by Graham Charlton
What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results . He looks at the link structure of various sites, trying to ascertain the kinds of links that help some sites rank, the tactics (white hat and not-so white hat) used by sites to rank,
author: Graham Charlton
publisher: Search Engine Watch Blog

Nine SEO techniques that take less than 15 minutes
Wednesday, June 29, 2016, 13:29:09 GMT by Christopher Ratcliff
I know. It's the 21st century equivalent of '8 minute abs'. But bear with me on this' Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, algorithm changes' I get breathless just thinking about all the work that needs doing' Basically,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google's Keyword Planner tool just became even more inaccurate
Wednesday, June 29, 2016, 12:58:58 GMT by Chris Lake
You're probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns. One of the things it provides is guidance on the volume of searches for any given query. The numbers reported in the tool have always been somewhat vague. They are rounded up and numbers end with at least one zero.
author: Chris Lake
publisher: Search Engine Watch Blog

17 inspirational examples of data visualization
Tuesday, June 28, 2016, 15:51:17 GMT by Graham Charlton
We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a whole bunch of data visualization tools out there to help create your own, but here are some existing examples for inspiration.
author: Graham Charlton
publisher: Search Engine Watch Blog

SEO for Etsy: three tips to improve your store's search visibility
Tuesday, June 28, 2016, 15:01:00 GMT by Maddie Silverstein
We live in the age of personalization and customization. Businesses are trying to find ways to personalize their services to better connect with overarching trends. With the Internet at your disposal, you can have a custom shirt with your dog's face on it and also get a shirt for your dog with your face on it. This is just one example of the growing customization culture and interest for the weird that has cropped up, causing an uptick in the amount of Etsy stores out there.
author: Maddie Silverstein
publisher: Search Engine Watch Blog

73% of marketers believe UX in mobile advertising needs to be improved
Tuesday, June 28, 2016, 14:30:49 GMT by Tereza Litsa
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 conducted a survey among 283 marketers and media agency executives, discussing how the advertising experience can be improved. According to IAB's Improving Digital Advertising Experiences with Liquid Creativity report,
author: Tereza Litsa
publisher: Search Engine Watch Blog

How do people view search engine results pages?
Tuesday, June 28, 2016, 12:30:05 GMT by Graham Charlton
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL looks into this question, comparing the results with previous studies.
author: Graham Charlton
publisher: Search Engine Watch Blog

When will responsive websites respond to user context?
Monday, June 27, 2016, 15:42:33 GMT by Andy Favell
Terms like " mobile first " and " responsive web design " sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever' eh' same content. Is that unfair? A gross generalization? OK,
author: Andy Favell
publisher: Search Engine Watch Blog

RLSA and Customer Match: using smart segmentation for big wins
Monday, June 27, 2016, 14:57:16 GMT by Sana Ansari
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match , but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging RLSA with Customer Match is only worth the effort if you have a list of customers larger than 50,000.
author: Sana Ansari
publisher: Search Engine Watch Blog

Why Photoshop is no longer an "extra" skill for modern marketers
Monday, June 27, 2016, 14:42:11 GMT by Amanda DiSilvestro
Photoshop used to be considered an "extra" kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it's about actually creating visual content and understanding what type of visual content is going to draw in the right viewers.
author: Amanda DiSilvestro
publisher: Search Engine Watch Blog

Five brief but helpful tips for Google AdSense placement
Monday, June 27, 2016, 12:41:26 GMT by Philippa Martinez
AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods . However,
author: Philippa Martinez
publisher: Search Engine Watch Blog

Facebook announces four new mobile ad formats
Friday, June 24, 2016, 15:46:17 GMT by Mike O'Brien
Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four announcements at Cannes this week: 1. Creative Hub With a simple interface and a guide to Facebook and Instagram ad formats, Creative Hub is designed to make it easy for users to sample different tools and features, and work together and experiment. For instance, there's a collaborative area for marketers to preview,
author: Mike O'Brien
publisher: Search Engine Watch Blog

How to speak 'Search Engine'
Friday, June 24, 2016, 12:40:12 GMT by Rebecca Sentance
The challenge of how to 'speak' search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on 'How to Speak Search Engine', in which he looked at the current state of search and the problems inherent in how we produce the content that we expect search engines to find.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Five most interesting search marketing news stories of the week
Friday, June 24, 2016, 11:39:50 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have as many updates from Google as you can stand and some hilarious/depressing social shenanigans. Let Google take care of you, there there, this won't hurt a bit Dr Google is on the ward and ready to roll out a few new procedures.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to keep the 'person' in 'personalization' without being a creep
Thursday, June 23, 2016, 14:32:21 GMT by Mike O'Brien
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for any marketer to master, but it's also quite a difficult one. There are just so many different ways it can go wrong. If your ads don't have any personalized components, people perceive them as not being relevant enough,
author: Mike O'Brien
publisher: Search Engine Watch Blog

Google enters the Artificial Intelligence race with Magenta
Thursday, June 23, 2016, 12:31:36 GMT by Adam Stetzer
The words Artificial Intelligence can bring to mind far-fetched, sci-fi ideas and a society where robots have replaced humans. Well, this idea may not be too far off given Google's recent innovations. Google recently released Magenta, a computer based system that has the ability to create pieces of music. Even though its first melody sounds like a generic song pre-programed to a keyboard, the project is considered a success because the system taught itself.
author: Adam Stetzer
publisher: Search Engine Watch Blog

How to optimise your m-commerce site for search
Thursday, June 23, 2016, 10:56:02 GMT by Rebecca Sentance
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about 'm-commerce' as well as ecommerce. M-commerce is the name given to retail transactions which take place on mobile, and retailers are increasingly aware of the importance of having a dedicated,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Why are we so bad at social media customer service?
Wednesday, June 22, 2016, 14:53:40 GMT by Matt Owen
While social media marketing campaigns have always grabbed the lion's share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good customer service is not just about differentiation, it is business-critical. So' why is everyone so awful at it? There are a lot of reasons customer service isn't up to scratch. It's a new discipline. In many cases it's grown organically.
author: Matt Owen
publisher: Search Engine Watch Blog

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