Publisher: Search Engine Watch Blog

Result 341 - 360 of about 663

What should I do when my site has been hit with a Google penalty?
Tuesday, March 8, 2016, 13:35:53 GMT by Chris Lake
Google penalties are the one thing that are universally feared in the digital industry. They can be devastating and take an age to recover from. What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action? As with everything, it depends on the type of penalty, the scale of the problem and your ability to sort things out. After you’ve stopped freaking out,
author: Chris Lake
publisher: Search Engine Watch Blog

Customer journey from search to landing page: UK supermarkets
Tuesday, March 8, 2016, 10:19:37 GMT by Christopher Ratcliff
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This week let’s take a look at UK supermarkets. How loyal are we to our regular supermarket? First of all, I’d like to answer one related question: Just how loyal are people to their regularly used supermarket? I used to live in Leytonstone,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Google gives presidential candidates a prime slot in search results
Monday, March 7, 2016, 19:34:12 GMT by Graham Charlton
Google has announced the launch of a new feature , which allows (for the moment) presidential candidates to post directly into search results. It allows the candidates to ‘communicate with text, images and videos directly on Google’. It’s a feature which is currently available only to candidates, though there are plans to expand its use to ‘other prominent figures and organisations’. You’ll see this for searches on Google.
author: Graham Charlton
publisher: Search Engine Watch Blog

Study suggests that ‘peak content’ has been reached for brands
Monday, March 7, 2016, 14:02:06 GMT by Chris Lake
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016. The study looked at the content marketing activity of almost 23,000 brands, covering a staggering 50m pieces of content across six primary channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs. It turns out that the average brand publishes more than 2,000 pieces of content a year,
author: Chris Lake
publisher: Search Engine Watch Blog

How to compete on the new Google SERP
Monday, March 7, 2016, 12:01:20 GMT by Jim Yu
Recent changes made to the Google SERP have taken many by surprise . Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has marketers talking because, with four sponsored results, there are fewer slots available for organic results above the fold. Some queries might not have any organic results appear without the user having to scroll down.
author: Jim Yu
publisher: Search Engine Watch Blog

How to market your mobile site or app without spending a fortune on ads
Monday, March 7, 2016, 09:40:29 GMT by Andy Favell
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start planning how you will use organic methods to promote your mobile-friendly site or app early and incorporate this strategy into your mobile design and build.
author: Andy Favell
publisher: Search Engine Watch Blog

Blogging for SEO: five quick tips for beginners
Friday, March 4, 2016, 11:29:43 GMT by Matt Morgan
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with a steady stream of content without scaring them away? According to Neil Patel , “Companies with blogs typically receive 97% more leads than companies without blogs.” Customers might ignore your ad, but your blog?
author: Matt Morgan
publisher: Search Engine Watch Blog

Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
Thursday, March 3, 2016, 13:41:39 GMT by Rebecca Sentance
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google. The idea of a “transparent search engine” created by the Wikimedia Foundation has definitely been nixed, as we reported in our round-up of key SEM news stories last Friday week. Contrary to repeated insistences by those at the top, however,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

The winners and losers of ‘mobilegeddon’ in the UK
Thursday, March 3, 2016, 12:11:05 GMT by Christopher Ratcliff
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update. Last week’s Mobile World Congress in Barcelona had the dawning of AMP (Accelerated Mobile Pages) firmly on the agenda, and this coupled with the following evaluation of 200 domains, really hits home that one of the largest mistakes you can make is not having a mobile friendly website. Take for an example The British Monarchy. Royal.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Thursday, March 3, 2016, 10:55:37 GMT by Chris Lake
You’ll have no doubt read about Google’s recent jettisoning of its sidebar ads , in favour of more ads placed at the top of the page. This is going to have a number of effects that search marketers will need to contend with. It’s also going to affect users, as people may adjust to the ad-heavy new look. I thought it might be interesting to think about how Google might measure the changes.
author: Chris Lake
publisher: Search Engine Watch Blog

Money on the table: how search data can reveal new revenue opportunities
Wednesday, March 2, 2016, 14:53:12 GMT by Laurel Marcus
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable. And so, I did what any normal 21 st century consumer would do: I turned to Google.
author: Laurel Marcus
publisher: Search Engine Watch Blog

A comprehensive guide to advertising on Facebook
Wednesday, March 2, 2016, 12:17:15 GMT by Tereza Litsa
Social media introduced a brand new world of advertising to brands and they’ve enjoyed exploring this affordable and highly targeted solution. Facebook is the perfect example to showcase the success of social advertising, in a way that makes both advertisers and consumers happy. Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
author: Tereza Litsa
publisher: Search Engine Watch Blog

Going over to the duck side: a week using DuckDuckGo
Tuesday, March 1, 2016, 14:14:02 GMT by Rebecca Sentance
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors â€" “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Going over to the duck side… Image by JD Hancock, some rights reserved .
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Six ways to improve your micro-targeted long-tail keyword strategy
Tuesday, March 1, 2016, 11:58:12 GMT by Dave Hutton
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for. Long-tail keyword targeting is nothing new. We know users are quickly adjusting their queries to more conversational, semantic searches. I mean,
author: Dave Hutton
publisher: Search Engine Watch Blog

The Penguin in the room: what to do until Google rolls out its latest update
Monday, February 29, 2016, 14:25:08 GMT by Adam Stetzer
Google’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches per year worldwide, so Penguin 3.0 ultimately hit 12 billion search queries. What’s scary though, is that Penguin 3.0 wasn’t too bad. Penguin 1.0 hit 3.1% of U.S./English queries, or 37.2 billion search queries.
author: Adam Stetzer
publisher: Search Engine Watch Blog

What is HTTP2 and why should we care?
Monday, February 29, 2016, 10:33:41 GMT by Tereza Litsa
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2. It’s been 17 years since the last update and so many things have changed in almost two decades. Technology has created more demanding users, sites only got heavier and speed is an important factor for most of us while browsing. As servers already started adapting to HTTP/2,
author: Tereza Litsa
publisher: Search Engine Watch Blog

Why accessibility is key for search and visibility
Thursday, February 25, 2016, 13:34:45 GMT by Rebecca Sentance
If you’re involved with SEO, you’ve no doubt thought about all sorts of ways and means to boost your site in the search rankings. But if your site isn’t web accessible, your efforts will be in vain for 1/5 of your potential visitors. Web accessibility is the name given to making websites and online materials usable to people with disabilities, removing barriers to the way they experience the internet. From physical disabilities like loss of mobility,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Say goodbye to Google: 14 alternative search engines
Thursday, February 25, 2016, 12:19:15 GMT by Christopher Ratcliff
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user ( 65% of you globally ) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages , but there’s a definite feeling of vexation that appears to be coming to a head.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Why companies create content â€" part two: to gauge public opinion
Wednesday, February 24, 2016, 14:11:01 GMT by Danny Chadburn
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to. Part two: to gauge public opinion Pretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’. As a phrase and a concept,
author: Danny Chadburn
publisher: Search Engine Watch Blog

Stop thinking about long-tail keywords and start focusing on searcher intent
Wednesday, February 24, 2016, 11:25:00 GMT by Kevin Gamache
Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords â€" those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek â€" have certainly received a heck of a lot of recognition for their value to marketers. However,
author: Kevin Gamache
publisher: Search Engine Watch Blog

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